I hope that my examples of brainstorming inspired you to come up with a few good ideas of your own. The next step is to check carefully if there is an audience for your topic and how popular the topic is.

There are a few ways to research the existing market for your future blog. The simplest method is a free keyword tool  Type your keyword and check the screen to see how many searches were made for the past month regarding any subject that is on your list of “brainstorming ideas.”

My results are listed below:

American Idol 13,600,000
Dog training 1,500,000
Baby shower 3,350,000
Movie review 1,220,000

A second website to visit is Google News Print your keyword at the top of Google news homepage and observe how many news items appear about the selected topic.

My results were as follows :

American Idol 7,459
Movies review 3,035
Dog training 3,975
Movie rental 1,119
Baby shower 890

Another excellent place where you can check how many people are discussing your topic is Google Groups

My results are listed below:

Lose weight 1,800,000
Movie rental 117,000
American Idol 1,840,000
Movie review 865,000
Dog training 712,000
Baby shower 1,340,000


Other good sites for learning about hot topics being discussed online are Technorati and MySpace.com.

Use these free tools to narrow your list of ideas, based on the results of their popularity. The information you have gathered together, with the knowledge and passion you possess, has now prepared you to write about your topic on a regular basis.